Media blog 1 - Mr Halsey

1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Teen Vogue - background and textual analysis 3) OSP: Teen Vogue - audience and representation 4) Newspapers: Assessment learner response 5) OSP: Teen Vogue - industry and social media 6) OSP: Hall and Gilroy - media theory 7) OSP: The Voice - blog case study

OSP: The Voice - blog case study Our second Online, Social and Participatory CSP is the Voice newspaper website - a niche publication targeting the black British community. The Voice has a significant place in the social and historical context of race relations and representation in Britain, launching in 1982 in the wake of the Brixton race riots. It is also the perfect case study to further develop our understanding of Paul Gilroy's postcolonial theory we studied last lesson. The Voice - background and notes The Voice, founded in 1982, is the only British national black weekly newspaper operating in the United Kingdom. It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The paper is based in London and is published every Thursday.  The first issue of The Voice was printed to coincide with the Notting Hill Carnival in August 1982. Its cover price was 54 pence, and was only sold in London. You can read more of this b...

Newspapers: The i case study The i is our second newspaper CSP and provides a compelling case study of a print product actually launched in the digital age. As with the Daily Mail, we need to study the newspaper from the perspective of audience and industries, linking what we've already learned about the newspaper industry and journalism. Similarly, we need to look at the  i newspaper website inews.co.uk  just as we studied MailOnline. Notes from the lesson The i was launched in October 2010 as the first quality UK daily newspaper to appear in 25 years. Its major selling point was price and convenience: just 20p at launch (now 60p) and designed to be read quickly, it was aimed at young, ‘time-poor’, middle class commuters who wanted a better quality paper than Metro but didn’t have time for the traditional titles. The newspaper was originally linked to the Independent, a liberal daily paper that has since stopped its print edition to go digital-only. The i: key pri...