Media blog 1 - Mr Halsey

Create a new blogpost called 'Blog feedback and learner response' and copy and paste ALL your feedback below - WWW/EBI/LR. Read your feedback carefully and discuss any issues with me if something doesn't make sense. Then, complete the learner response tasks in the blogpost below your feedback. WWW: This is a very mixed picture – there’s some positive work here but also a lot missing. If you’re serious about achieving the A grade you state in your opening questions then frankly things will need to change significantly. This isn’t currently the blog of someone who will go on to secure a top grade in the subject. EBI: There are several major issues to address here. Firstly, you are missing key aspects of the work: the media consumption audit is missing entirely ( https://mediamacguffin12.blogspot.co.uk/2017/09/introduction-to-media-media-consumption.html ) and the Reading an image and Reception theory tasks are only half done. You were supposed to find your own advert...

Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium? An example of a show that uses disequilibrium is a show called game of thrones as it has heroes or main characters that share a common enemy and when the peace is disrupted by the villain the heroes team up and fight against the villain and defeat him. In this film the superheros are the saviours and presented as the main characters and they join together to take down the villain.this fits props theory of new equilibrium as there is heroes and villains and the villain disturbs the peace and conflict occurs and the villain is defeated by the heroes and peace is restored once again. Give an example of a binary opposition? A binary opposition is someone who is scared of planes or heights is put in a position where they have to jump from a plane. What example is provided in the Factsheet for the way narratives can emphasise d...

1) What example is provided of why visual iconographies are so important? The example that is provided of why visual iconographies are so important is the film Star Wars and Star Trek. They both have recognisable iconographies which bring out the themes of nature and also the genre of the film which is Science Fiction. 2) What examples are provided of the importance of narrative in identifying genre? The example that is provided of the importance of narrative in identifying genre is Independence Day (1996: dir. R. Chimeric), Deep Impact (1998: M. Leder) and, more recently, The Day After Tomorrow (2004: dir. R. Emmerich). In The Day After Tomorrow a father has two goals: to persuade the government to act on his advice and then to rescue his son. In both plots he accepts the help of others e.g. accepting information from other scientists or letting his colleagues accompany him as he travels to New York where his son is trapped. He is shown putting his trust in others and a...

Reception Theory The dominant reading of this media text is that Reebok is reliable as it has a celebrity endorsing in its products. It suggests that even if you are from rough backgrounds Reebok is still there for you. Reebok is trying to show customers that their product is for everyone, even if you grown up or live a rough life .The fingerprints also reinforce the idea that even if you are in trouble or have been in the past then Reebok is still option for you. The opposition reading is that Reebok is associated with crime. Reebok does not want to be giving the impression that if you are a drug dealer or someone involved with crime the Reebok is the brand for you. However it is possible that some audiences will perceive this advert in that way. The company may loose customers as this advert may be suggesting that Reebok is associated with crime and many people will try and avoid this.

Icon:  Index: Symbol: 1)Why are icons and indexes so important in media texts? Icons show the audience the actual image of what is being represented and these are important in media texts because they show the audience what they need to know to understand the advert e.g. an advert about dogs would have images of dogs to let people know what its about straight away. 2) Why might global brands try and avoid symbols in their advertising and marketing? People may only understand symbols if they have been taught them growing up so symbols may be part of someones culture and upbringing. For example someone will only know certain symbol if they have been exposed to it and can put an image or product to the symbol or if they have been taught it. It is the same with the alphabet. Without being taught it you will not be able to understand and interpret it. 3) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wron...