semiotics

Icon: 

Index:

Symbol:

1)Why are icons and indexes so important in media texts?
Icons show the audience the actual image of what is being represented and these are important in media texts because they show the audience what they need to know to understand the advert e.g. an advert about dogs would have images of dogs to let people know what its about straight away.

2) Why might global brands try and avoid symbols in their advertising and marketing?

People may only understand symbols if they have been taught them growing up so symbols may be part of someones culture and upbringing. For example someone will only know certain symbol if they have been exposed to it and can put an image or product to the symbol or if they have been taught it. It is the same with the alphabet. Without being taught it you will not be able to understand and interpret it.
3) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media product fail?


this advert did not go the way BIC wanted it to go as this was an attempt for BIC to show support to females on women's day but in actual fact they made an advert that seem sexist as the writing to go with the advert suggested that to be a boss or work like a boss you would have to "think like a man" which adds to a very controversial debate due to the fact that the working world is a male dominated society.