Advertising assessment: Learner response

Advertising assessment: Learner response

The Advertising & Marketing assessment was a great opportunity to demonstrate the progress you are making in A Level Media.

The first part of your learner response is to look carefully at your mark, grade and comments from your teacher. If anything doesn't make sense, ask your teacher - it's crucial we're learning from the process of assessments and feedback. 

Your learner response is as follows:

Create a new blog post called 'Advertising assessment learner response' and complete the following tasks:

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
WWW:There are flashes of real potential here and you've clearly revised many of the theories. you can start all the questions well but now need to develop more depth and consistency to your answers

EBI: You must stay focused on the question. The best way to do this is to use the wording from the question in every paragraph
-revise reception theory
-revise social,cultural and historical context. e.g. equal pay act, decriminalisation of homosexuality.
2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.
  • Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition. 
  • Understated, placed in bottom-left. Product not specified – about brand ‘feel’, aspiration 
  • rather than actual product details.

3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
  • 5

4) Look at your answer and the mark scheme for Question 1. What aspect of technical film language (camerawork, mise-en-scene etc.) or advertising persuasive techniques do you need to revise to improve your response to this kind of question in future?
I need to improve my ability to identify topics of discussions that i could then write about and expand on such as identifying logos as a signifier

5) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on David Gauntlett and masculinity 'in crisis'. Write a completely new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples/textual analysis from the Advertising CSPs. 

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