Men's Health - Audience blog tasks
Men's Health - Audience blog tasks
Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
It starts with a mini introduction paragraph stating "Men’s Health is the biggest-selling men’s lifestyle
magazine, both in the UK and worldwide." and that its success is "built on a winning editorial formula which
combines visually-engaging health, well being and nutrition features with premium content covering fashion, grooming, watches, tech and travel."
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It suggest men's health is a very masculine topic and this shown by the magazine having topics of watches and nutrition which are both very masculine things as the nutritional aspect of the magazine would stand out to body builders.3) How do the print statistics for Men's Health compare to GQ and Esquire?
Within the men’s lifestyle market, Men’s Health has the highest copy sales, highest readership and highest number of ABC1 and AB readers.
4) What is the difference between circulation and readership?
Circulation is a count of how many copies of a particular publication are distributed. Circulationaudits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Men's health = 180
readership for ABC1 = 643
AB men = 321
6) How do readers generally interact with the digital version of the magazine?
they can download a monthly copy through their subscription7) How many people do Men's Health reach across social media platforms?
905K ARE ABC1, AGED 25-44
and they have 1.2 million monthly users
8) What is the audience profile for Men's Health readers?
Men’s Health readers are affluent, intelligent and successful
OF OUR COMBINED PRINT & DIGITAL AUDIENCE
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men’s Health readers spend £1.1bn on fashion a year (more than 3 times that of GQ)*
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men’s Health audience spend £54M a year on
watches (vs GQ’s £22M)
AVERAGE WATCH
COLLECTION VALUE**
£4,123
INTENDED SPEND ON
NEXT WATCH**
£3,201
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
FRAGRANCE & GROOMING
KEY CATEGORIES
Within the men’s lifestyle market, the Men’s Health audience are the highest spenders on grooming and fragrance this suggests the readers of mens health think that masculinity is very much to do with appearance and so nearly all of the take care of themselves.
£43M a year on fragrance*
AVERAGE NO OF GROOMING
PRODUCTS OWNED**
11
% OF READERS WHO USE
MOISTURISER DAILY**
73%
£168M a year on skincare*
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men’s Health readers are fitness evangelists and early adopters of tech.
702K own a wearable device
(compared with 226K Men’s Fitness readers)
Men’s Health readers spend £238M a year
on sportswear, swimwear and trainers
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
URBAN ACTIVE -
Sports-luxe fashion magazine produced in partnership with Harrods showcasing the continuing trend for high-end performance .fashion apparel
synchronised
Now in it’s 8th year, our annual watch special is produced with the industries leading horologists and is a must have buyers-guide for amateurs and aficionados
EPICURE
Showcasing the best in food, drink, restaurants and kitchen skills for the man interested in cooking from scratch, provenance and fine dining
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
15) What additional brand extensions do Men's Health offer?
Survival of the fittest
Survival of the Fittest is the biggest urban adventure race series in the UK with 15,000 entrants across 4 events nationwide and a supporting TV, magazine, digital and social campaign reaching millions.
Men's health product range
In conjunction with market-leading partners, Men’s Health has developed a range of premium products focused around its core health and well being editorial pillars
16) What are the global statistics for Men's Health?
Men’s Health has an international footprint of an unprecedented scale within male lifestyle publishing. The UK hub is set up to facilitate multi-territory campaigns.
Global Statistics
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
Issue On
Sale
Editorial Specials Issue On
Sale
Editorial Specials
March Feb 32pp bound in Guide to Style August Jul Adventure Special
April Mar 32pp bound in Urban Active Sept Aug 32pp bound in Guide to Style
May Apr Tech Special Oct Sep + Urban Active Mag
June May + Gym-free Transformation Guide Nov Oct + Epicure Mag
July Jun 30-Day Beach Ready Countdown Dec Nov + Synchronised Mag
Jan/Feb Dec + Transform Club Guide
18) What audience pleasures are offered by the magazine?
the audience get free gifts with the magazine and the belief that if they follow the guide in the magazine then they too will have the great muscular body type they dream of.
19) What lifestyle and job would you expect the average Men's Health reader to have?
A middle class office type job where they aren't as active as they want and use this magazine as a motivator to go to the gym and get the body and lifestyle they want.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
men's health has stayed successful due to them getting with the trend as they have become a part of the digital media meaning they weren't left behind like all the other magazine companies who weren't quick enough to keep their business running.
Read the Men's Health Media Pack in full to get a good idea of the demographics and psychographics for the Men's Health target audience then answer the following questions:
1) How does the magazine introduce itself?
It starts with a mini introduction paragraph stating "Men’s Health is the biggest-selling men’s lifestyle
magazine, both in the UK and worldwide." and that its success is "built on a winning editorial formula which
combines visually-engaging health, well being and nutrition features with premium content covering fashion, grooming, watches, tech and travel."
2) What does the introduction suggest about the representation of masculinity in Men's Health's?
It suggest men's health is a very masculine topic and this shown by the magazine having topics of watches and nutrition which are both very masculine things as the nutritional aspect of the magazine would stand out to body builders.3) How do the print statistics for Men's Health compare to GQ and Esquire?
Within the men’s lifestyle market, Men’s Health has the highest copy sales, highest readership and highest number of ABC1 and AB readers.
4) What is the difference between circulation and readership?
Circulation is a count of how many copies of a particular publication are distributed. Circulationaudits are provided by the Audit Bureau of Circulations (ABC). Readership is an estimate of how many readers a publication has.
5) What is the circulation of Men's Health in thousands? What about the readership for ABC1 men? AB men?
Men's health = 180
readership for ABC1 = 643
AB men = 321
6) How do readers generally interact with the digital version of the magazine?
they can download a monthly copy through their subscription7) How many people do Men's Health reach across social media platforms?
905K ARE ABC1, AGED 25-44
and they have 1.2 million monthly users
8) What is the audience profile for Men's Health readers?
Men’s Health readers are affluent, intelligent and successful
OF OUR COMBINED PRINT & DIGITAL AUDIENCE
- 905K ARE ABC1, AGED 25-44
- 700K HAVE A DEGREE
- 200K EARN OVER £50K
9) What is the Men's Health fashion philosophy? How much do Men's Health readers collectively spend on fashion?
Men’s Health readers spend £1.1bn on fashion a year (more than 3 times that of GQ)*
10) What is the average watch collection value for the Men's Health audience? What do the statistics about watches suggest about the Men's Health audience demographics and psychographics?
The Men’s Health audience spend £54M a year on
watches (vs GQ’s £22M)
AVERAGE WATCH
COLLECTION VALUE**
£4,123
INTENDED SPEND ON
NEXT WATCH**
£3,201
11) What percentage of Men's Health readers use moisturiser daily? What does this suggest about Men's Health readers' view of masculinity?
FRAGRANCE & GROOMING
KEY CATEGORIES
Within the men’s lifestyle market, the Men’s Health audience are the highest spenders on grooming and fragrance this suggests the readers of mens health think that masculinity is very much to do with appearance and so nearly all of the take care of themselves.
£43M a year on fragrance*
AVERAGE NO OF GROOMING
PRODUCTS OWNED**
11
% OF READERS WHO USE
MOISTURISER DAILY**
73%
£168M a year on skincare*
12) What does the media pack suggest regarding the Men's Health audience for fitness and technology?
Men’s Health readers are fitness evangelists and early adopters of tech.
702K own a wearable device
(compared with 226K Men’s Fitness readers)
Men’s Health readers spend £238M a year
on sportswear, swimwear and trainers
13) Men's Health luxe is a series of magazines distributed with Men's Health targeting a specific aspect of the Men's Health audience. What are these three brand extension magazines called and what do they cover?
URBAN ACTIVE -
Sports-luxe fashion magazine produced in partnership with Harrods showcasing the continuing trend for high-end performance .fashion apparel
synchronised
Now in it’s 8th year, our annual watch special is produced with the industries leading horologists and is a must have buyers-guide for amateurs and aficionados
EPICURE
Showcasing the best in food, drink, restaurants and kitchen skills for the man interested in cooking from scratch, provenance and fine dining
14) What do the Men's Health luxe magazines suggest about the demographics and psychographics of the Men's Health audience?
15) What additional brand extensions do Men's Health offer?
Survival of the fittest
Survival of the Fittest is the biggest urban adventure race series in the UK with 15,000 entrants across 4 events nationwide and a supporting TV, magazine, digital and social campaign reaching millions.
Men's health product range
In conjunction with market-leading partners, Men’s Health has developed a range of premium products focused around its core health and well being editorial pillars
16) What are the global statistics for Men's Health?
Men’s Health has an international footprint of an unprecedented scale within male lifestyle publishing. The UK hub is set up to facilitate multi-territory campaigns.
Global Statistics
- International Editions 37
- Countries Published 60
- Global Circulation 4.5M
- Global Readership 26.7M
- Websites 25
- Uniques 23.7M
- Social Media Footprint 19.3M
17) What does the 2017 calendar editorial specials suggest about the Men's Health audience?
Issue On
Sale
Editorial Specials Issue On
Sale
Editorial Specials
March Feb 32pp bound in Guide to Style August Jul Adventure Special
April Mar 32pp bound in Urban Active Sept Aug 32pp bound in Guide to Style
May Apr Tech Special Oct Sep + Urban Active Mag
June May + Gym-free Transformation Guide Nov Oct + Epicure Mag
July Jun 30-Day Beach Ready Countdown Dec Nov + Synchronised Mag
Jan/Feb Dec + Transform Club Guide
18) What audience pleasures are offered by the magazine?
the audience get free gifts with the magazine and the belief that if they follow the guide in the magazine then they too will have the great muscular body type they dream of.
19) What lifestyle and job would you expect the average Men's Health reader to have?
A middle class office type job where they aren't as active as they want and use this magazine as a motivator to go to the gym and get the body and lifestyle they want.
20) Why do you think Men's Health has managed to remain profitable when many other magazines have struggled due to the rise of digital media?
men's health has stayed successful due to them getting with the trend as they have become a part of the digital media meaning they weren't left behind like all the other magazine companies who weren't quick enough to keep their business running.
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