Media blog 1 - Mr Halsey

Year 12 Media exam: Learner response The Year 12 exam was a great opportunity to take on a full two-hour A Level Media exam in the format we will be facing next year. It's important to remember that we are not expecting you to reach your target grade in this particular exam. If you do, that's brilliant - but it probably means you need a higher target grade! This exam will contribute to your UCAS university predicted grade and give us a good idea of your progress at the halfway point in the course but as ever the most important aspect is that you learn from this experience and get better as a result. A Level Media - End of year 1 exam: Learner response Create a new blogpost on your Media Exam blog called ' End of Year 1 exam learner response ' and work through the following tasks: 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). D- 2) Read the  mark scheme for this exam  carefully, paying particular attention to the ...

Magazines: final index Your final Magazines index should include the following: 1) Men's Health - Audience 2) Men's Health - booklet blog summary 3) Men's Health - Representation journal article and questions 4) Magazine production task - learner response 5)  Men's Health - Industries and the impact of digital media 6) Oh Comely - Audience 7)   Oh Comely - Close-textual analysis 8) Oh Comely - Representation 9) Oh Comely - Industry case study 10) End of Year 1 exam - learner response

This is a comprehensive case study covering a range of Industry contexts. It is divided into three sections: Hearst publishing, the impact of digital media and Men's Health online platforms. You will need to allow for at least two hours to work through the following tasks. Hearst publishing Research Hearst publishing by looking at the Hearst UK website and the Wikipedia entry for parent company and conglomerate Hearst Communications. 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? Hearst is an American mass media and business information conglomerate based in New York City, New York. 2) What media industries and brands make up the Hearst Communications conglomerate? Hearst owns a wide variety of newspapers, magazines, television channels, and television stations, including the San Francisco Chronicle, the Houston Chronicle, Cosmopolitan, Esquire, 50% of broadcasting firm A&E Networks, and 20% of the sports broadcaste...

Representation and Men's Health: blog task Create a blogpost called 'Men's Health - Representation'. Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions: 1) Why is Men's Health defined as a 'lifestyle magazine'? The 'lifestyle' idea suggests the magazines readers will find a guide to live a healthy life as the magazine features many everyday lifestyle tips and tricks to do better or just make life easier this allows the readers to feel as though the magazine is giving them something they are able to implement into their everyday life. 2) Why is advertising significant in helping to shape masculine identity? The reader is provided with a variety of goods that help him to perform effectively in society by expressing his identity in physical terms. Thus, in this context, men are understood as consumers whose maleness can be emphasised by the purch...

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) The coverlines are bold and in black and blue font which represent the traditional mens colours as we see the mens health magazine is a hyper masculine product as its narrative is intising readers by showing muscular men on the cover suggesting to potential readers that if they read it then they will be able to achieve the body they want. Media Industries (e.g. Hearst Communications) Hearst controlling the print and distribution and broadcasting media means they can portray Men's Health in the ways they want based on how they feel and what they think will attract readers.they have more control over the ditribution of their product compaired to rivals such as GQ. Media Audiences (e.g. demographics, psychographics, pleasures) Their target audience is mostly young men (25+) of an AB category as they can afford the £4.10 price of th...

Iceberg Press Visit the Iceberg Press website - particularly the Who Are We page and the Why Are We Here page. Read the content and then answer the following questions: 1) Why did the people behind Iceberg Press set it up? "To bring the best of the spirit of the independent publishing scene to a wider audience using the skills and knowledge we gained working for some of the world's biggest publishing companies." 2) What is the Iceberg Press mission statement? (It's on the Why Are We Here page and is a series of statements). It's all about the audience. Chase the work, not the money. Compromise isn't our friend. We will always make time for ideas. We are stronger when we work with others. We want good people to work in a good place. Every year we will help a cause that matters. We believe in a thing called Print. 3) What are the two magazines that Iceberg Press publishes? The Simple Things and Oh Comely 4) What similarities do you notice bet...

1) What do the typefaces used on the front cover suggest to an audience? The typefaces used on the front cover suggest to the audience that this magazine is different to others as it is in a niche market and does not intend to appeal to a mainstream audience which allows them to focus on what their readers want and how they can make their magazine better for their audience. 2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely? The topics the magazine addresses suggest that this magazine is aimed more towards women than men and they have used the word mischief which suggests that their audience are those who may break rules from time to time and/or go against societal conventions . 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? -The cover lines deliberately include the phrases which sound the most bizarre ...

1) What do the typefaces used on the front cover suggest to an audience? The typography used for the title clearly suggests to the audience that this magazine is artsy, creative and thoughtful as it can be said that it looks like brush strokes, like a painting of sorts. 2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely? These words suggest that the Oh Comely reader is arguably slightly pretentious as they tries to be overly creative, which gives it an aggressive, in your face vibe, in perhaps a similar way to that of the magazine. 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? The use of the word "mischief" on the cover creates an enigma code as it suggest that there will be some mischief in the magazines for their audience to read. 4) Write an analysis of the central image. what the wom...

Magazines: Oh Comely - Audience Our second Magazine Close-Study Product is the niche women's lifestyle publication  Oh Comely . We need to study both the target audience for  Oh Comely  and the audience pleasures that readers get from the magazine. Notes from the lesson Oh Comely  magazine is a niche women’s lifestyle publication with a strong feminist perspective. It launched in 2010 and publishes six issues a year. It describes itself: “ Oh Comely  is a curious, honest and playful independent magazine. It’s a place to meet strangers, hear their stories and look at life a little differently – where our readers are our writers and our models, too. “Each issue we pick a theme and see where it takes us. We try something old, something new and something that scares us a bit. Then we present our findings in a beautiful, artbook style, putting new writing, photography and illustration talent at the heart of it.” [Source:  Oh Comely magazine website ]...

Magazine front cover - Learner response Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image. 2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBIs. WWW: Good original image – striking with good eye contact with audience. The title and cover lines look professional but in fact they look copied straight off a genuine XXL cover – either you’ve done this brilliantly OR you haven’t completed the task correctly. EBI: Your main flash lacks professionalism – The New Kid On The… what? Is this deliberate? Also, the main flash font doesn’t look as urban or professional as the rest of the cover and the black text below is completely unreadable against the black trousers of the central image. These are all important lessons for future production work – professional standards required! 3) Cons...