Representation and Men's Health: blog task
Representation and Men's Health: blog task
Create a blogpost called 'Men's Health - Representation'. Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions:
1) Why is Men's Health defined as a 'lifestyle magazine'?
The 'lifestyle' idea suggests the magazines readers will find a guide to live a healthy life as the magazine features many everyday lifestyle tips and tricks to do better or just make life easier this allows the readers to feel as though the magazine is giving them something they are able to implement into their everyday life.
2) Why is advertising significant in helping to shape masculine identity?
The reader is provided with a variety of goods that help him to perform effectively in society by expressing his identity in physical terms. Thus, in this context, men are understood as consumers whose maleness can be emphasised by the purchase of certain products.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
-Gauntlet; generational differences and gender fluidity
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
-Consumer bodies; “the global market for male grooming products grew by an impressive average annual rate of 5.7% between 1997-2005”5.
5) What representations of the male body can be found in Men's Health?
Exposure of male anatomy- openly exposed to the readers to be observed, admired and consumed.
The body is treated in several ways - different male identities.
Represented through the metaphor of bodies.
6) What does the article suggest regarding the objectification of men?
The article suggests that men are objectified in the same manner that women stereotypically are, in the sense that men themselves are victims of objectification. This promotes Mulvey's female gaze, the idea that men are presented through a female's eyes, ie sexualised and fetishized.
7) What is 'metrosexuality' and how can it be applied to Men's Health?
This is the term created for the 'new man', identifying with the changing characteristics of manliness, for example, exertion into physical appearance and associating with an enthusiastic side. MH attempts to interest this manliness through their advancement of watches, anyway certain hidden messages imply that they don't concur with this development 100%. For instance, the coverline "#slaywinterblues", while recognizing psychological wellness issues, nearly seems like MH accept emotional well-being ought to be killed and not discussed.
8) What representation of men in Men's Health is discussed in the section 'Homogeneous bodies'?
mainstream discourse, MH portrays a dominant representation, emphasis on physique. The representation of men in the magazine can be analysed in three different aspects: his physical appearance, his external look (in terms of style), and his lifestyle (values).
his way, it could be said that the images of men depicted in the magazine, which is oriented to a heterosexual target, exclusively represent heterosexual men.
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
The conclusions drawn by the article with regards to the representation of masculinity in Men's Health are that there are many types of masculine identities. "they offer countless possibilities for contemporary men in questions of identification."
Create a blogpost called 'Men's Health - Representation'. Read these extracts from the journal article exploring the representation of masculinity in Men's Health magazine and answer the following questions:
1) Why is Men's Health defined as a 'lifestyle magazine'?
The 'lifestyle' idea suggests the magazines readers will find a guide to live a healthy life as the magazine features many everyday lifestyle tips and tricks to do better or just make life easier this allows the readers to feel as though the magazine is giving them something they are able to implement into their everyday life.
2) Why is advertising significant in helping to shape masculine identity?
The reader is provided with a variety of goods that help him to perform effectively in society by expressing his identity in physical terms. Thus, in this context, men are understood as consumers whose maleness can be emphasised by the purchase of certain products.
3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas?
-Gauntlet; generational differences and gender fluidity
4) What does the article suggest Men's Health encourages its readers to be? What examples and statistics are provided to develop the idea of men as consumers?
-Consumer bodies; “the global market for male grooming products grew by an impressive average annual rate of 5.7% between 1997-2005”5.
5) What representations of the male body can be found in Men's Health?
Exposure of male anatomy- openly exposed to the readers to be observed, admired and consumed.
The body is treated in several ways - different male identities.
Represented through the metaphor of bodies.
6) What does the article suggest regarding the objectification of men?
The article suggests that men are objectified in the same manner that women stereotypically are, in the sense that men themselves are victims of objectification. This promotes Mulvey's female gaze, the idea that men are presented through a female's eyes, ie sexualised and fetishized.
7) What is 'metrosexuality' and how can it be applied to Men's Health?
This is the term created for the 'new man', identifying with the changing characteristics of manliness, for example, exertion into physical appearance and associating with an enthusiastic side. MH attempts to interest this manliness through their advancement of watches, anyway certain hidden messages imply that they don't concur with this development 100%. For instance, the coverline "#slaywinterblues", while recognizing psychological wellness issues, nearly seems like MH accept emotional well-being ought to be killed and not discussed.
8) What representation of men in Men's Health is discussed in the section 'Homogeneous bodies'?
mainstream discourse, MH portrays a dominant representation, emphasis on physique. The representation of men in the magazine can be analysed in three different aspects: his physical appearance, his external look (in terms of style), and his lifestyle (values).
his way, it could be said that the images of men depicted in the magazine, which is oriented to a heterosexual target, exclusively represent heterosexual men.
9) What are the conclusions drawn by the article with regards to the representation of masculinity in Men's Health?
The conclusions drawn by the article with regards to the representation of masculinity in Men's Health are that there are many types of masculine identities. "they offer countless possibilities for contemporary men in questions of identification."
Thanks for the Great Post!!!
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