OSP: Paul Gilroy - Diasporic identity
OSP: Paul Gilroy - Diasporic identity
There are several important theories we need to learn and apply to our Online, Social and Participatory media unit.
These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Notes from the lesson
Stuart Hall: representation and reality
Reflective approach: the media simply mirrors (or reflects) the real world. This is a limited approach that minimalises the power or complexity of the media.
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Go to our Media Factsheet archive on the Media Shared drive and openFactsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
Read the Factsheet and complete the following questions/tasks:
These include Clay Shirky's End of Audience theories, Stuart Hall's work on representation and reality and Paul Gilroy's postcolonial theory of black diasporic identity.
Notes from the lesson
Stuart Hall: representation and reality
Stuart Hall suggests individuals each have their own conceptual map – effectively what we use to decode and understand media texts.
Building on this, Hall outlines three approaches to understanding the relationship between reality and representations:
Intentional approach: the producer of the text constructs the world as they see it and the audience accepts those values encoded in the text. This is effectively the dominant or preferred reading (reception theory) and leaves no room for the negotiated or oppositional reading.
The constructivist approach: this was Hall’s preferred approach and closely matches reception theory with preferred and oppositional readings. This suggests concepts and signs do have some shared meanings but they are not all inherent and can be interpreted by the audience in a number of ways (dependent on their own ‘conceptual map’).
Paul Gilroy: black diasporic identity
We first explored Paul Gilroy’s theories of black diasporic identity when studying music video.
This is the idea that black identity is informed by diaspora – literally the ‘scattering of people’ across the world. He suggests this creates a “liquidity of culture” that means black identity is formed by journeys across seas, not the solid ground of a home country or culture.
Importantly, Gilroy sees this identity as impossible to reverse – there can be no return to the place of origin as the experience of slavery and displacement can never be “rewound”.
Gilroy: black British identity
The Voice newspaper was formed in 1982 to create a voice for the black British community. Gilroy wrote of the dominant representation of black Britons at that time as “external and estranged from the imagined community that is the nation”.
Gilroy suggests diaspora challenges national ideologies and creates “cultural tension”. This tension helps to create the diasporic identity but often comes with negative experiences such as exclusion and marginalisation.
More succinctly, Gilroy sums this up as the white racist’s question to BAME people: “Why don’t you just go home?”
Paul Gilroy and Russell Brand
In 2017, Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Paul Gilroy and Russell Brand
In 2017, Paul Gilroy took part in Russell Brand’s Under The Skin podcast, exploring ideas and modern culture. Watch the following two extracts and consider how Gilroy’s ideas reflect recent events and media culture.
Extract 1: 17.50 – 25.45
Extract 2: 44.30 – 48.08
Paul Gilroy - blog task
Go to our Media Factsheet archive on the Media Shared drive and openFactsheet 170: Gilroy – Ethnicity and Postcolonial Theory. Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets
Read the Factsheet and complete the following questions/tasks:
1) How does Gilroy suggest racial identities are constructed?
2) What does Gilroy suggest regarding the causes and history of racism?
racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural phenomenon
gilroy states that racial identities are historically constructed and formed by colonisation, slavery, nationalist philosophies and consumer capitalism.
racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural phenomenon
3) What is ethnic absolutism and why is Gilroy opposed to it?
Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. Gilroy is opposed to ethnic absolutism as it is counter to his argument that racism causes race.
4) How does Gilroy view diasporic identity?
this is where groups across the atlantic share cultural- a "single,complex unit" of black cultural practitioners as a result of a shared history of oppression and slavery.
5) What did Gilroy suggest was the dominant representation of black Britons in the 1980s (when the Voice newspaper was first launched)?
At the time, the dominant representation of black Britons was as “external and estranged from the imagined community that is the nation.” As such, to accept the role of slavery into the cultural identities of Britain would be to challenge the negative stereotype of black Britons at the time, and reverse the “external and estranged” relationship with the nation.
6) Gilroy argues diaspora challenges national ideologies. What are some of the negative effects of this?
Diaspora challenges national ideologies, through the commitment and loyalty to the origin nation or place. However, diasporic identities can also become trapped within a national ideology; diasporic cultural ideologies and practices exist within a national ideology based upon its social, economic and cultural integrations and as such there is a cultural difference with the diasporic identities.
7) Complete the first activity on page 3: How might diasporic communities use the media to stay connected to their cultural identity? E.g. digital media - offer specific examples.
Something transformational has been happening online: African voices have begun populating social media, quickly becoming the undisputed champions of development punditry. No longer are we faced with what the Nigerian writer Chimamanda Adichie called "the danger of a single story". Twitter, Facebook and other forms of social media are bringing African voices and new, varied narratives to the forefront.
8) Why does Gilroy suggest slavery is important in diasporic identity?
Gilroy also argues the importance of slavery to modernity and capitalism. The modern world was built upon a normalised view of slavery, particularly plantation slavery. Slavery was only rejected when it was revealed as incompatible with enlightened rationality and capitalist production. Gilroy argues that the figure of the black slave of ‘the Negro’ provided enlightened thinkers and philosophers an insight into concepts of property rights, consciousness and art.
9) How might representations in the media reinforce the idea of ‘double consciousness’ for black people in the UK or US?
The media will offer a range of representations for various groups. However, these are often limited from some groups more than others. The dominant representations of black males, primarily in the US, is either a rapper, criminal or gang member, or an athlete. These representations then serve to reinforce the double consciousness of the black male, that he is not anything more than what he sees in the media.
10) Finally, complete the second activity on page 3: Watch the trailer for Hidden Figures and discuss how the film attempts to challenge ‘double consciousness’ and the stereotypical representation of black American women.
1) Clay Shirky - End of Audience tasks
2) Teen Vogue - background and textual analysis
3) Teen Vogue - audience and representation
4) Teen Vogue - industry and social media
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