MIGRAIN: January assessment learner response
www-There is very little to credit here although you raise a couple of interesting points in Q3. the best i can say is that this is a useful indicator in terms of where you stand in media now you need to decide if you want to put the work in to change this.
EBI-there is almost no evidence of classwork, homework or revision in this assessment. Q1 you didn't mention a strategy we learned in lesson.
these are some of the many points i could've included in my Q1
Strategies
Conglomerate ownership
Vertical integration
Horizontal integration
Diversification
Synergy
Benefits
Dominate media industries through sheer size and power (conglomerate ownership)
Maintain control and profit at every stage of chain of production (vertical int.)
Reduce costs and increase profit
Identify new audiences and revenue streams (horizontal int.)
Minimise risk of company losing money or going out of business
Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching
out into other platforms, merchandise or products.
Diversification means companies can embrace new technology and find new revenue
streams e.g. music industry and streaming
On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
i would say about 2-3
4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
No but i would now talk about how media conglomerates can manipulate the companies they already own help them continue to dominate the industries due to their size and power.
Another point i would make is that vertical integration would allow big media conglomerates to keep control and all profits at all stages of production as they own the companies below them and can exploit them for their own benefits.
My last point i would make is that these big media conglomerates could branch out to other social media platforms and even start offering merchandise or new products to increase their profits and keep control.
5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I could add the fact that public service broadcasting maintains quality standards and audiences appreciate the consistency as they are able to find out information from the news throughout the day as these psb companies operate 24 hours daily and are free to watch TV remains at the heart of the country and the collective experience of television is vital to maintain in British society.
For
Public service broadcasting maintains quality standards and audiences appreciate the quality
and consistency of BBC, ITV and Channel 4. PSB channels still dominate audience ratings
even after digital fragmentation. TV remains at the heart of the country and the collective
experience of television is vital to maintain in British society.
It is regulated by Ofcom so therefore maintaining standards and providing audiences
somewhere to complain or raise objections to content.
Unique funding model for BBC and Channel 4 means channels don’t need to chase
audiences/high ratings and PSB remit means subjects are covered and people are
represented that otherwise may be ignored by commercial broadcasters.
In digital age, we are swamped by content providers – public service broadcasting gives us
institutions we can trust.
Channel 4 reinvests any profits back into programmes – this raises quality and benefits
audiences.
Public service broadcasting prevents the UK media industries being quite so cut-throat –
broadcasters can take risks safe in knowledge channel can’t go out of business. For channel
4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).
Against
Public service broadcasting creates a market that commercial broadcasters can’t fairly
compete in – they are against channels that do not need to attract large ratings to survive.
Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and
some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the
licence fee so long-term future of funding model isn’t viable.
Younger audiences simply don’t watch live TV in the same way as older generations.
Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –
public service broadcasting needs to update to find a place in that digital market.
Commercial broadcasters cannot compete to provide content such as news and current
affairs if audiences can get it free from public service broadcasters (e.g. BBC website). This
places commercial broadcasters (e.g. Sky News) at a huge disadvantage.
BBC and Channel 4 shouldn’t produce popular programmes such as Strictly Come Dancing as
this is unfair on commercial broadcasters struggling to survive in the digital age. Instead PSB
channels should focus on programming that isn’t profitable so therefore not produced by
commercial rivals.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
Cultivation theory suggests that watching TV will, over a period of time, influence
the audience’s ideas and perceptions of everyday life. This is argued to be damaging
to audiences if content is inappropriate or violent. However, UK television is regulated by
Ofcom to protect audiences particularly young people from inappropriate content.
Gerbner’s cultivation theory suggested that heavy TV viewers developed ‘mean world
syndrome’ and saw society as far more dangerous than it actually is. This could be
considered a significant damaging effect. an example of this is the james bulger murder, when the two young boys kidnapped a child (james bulger) and led him to a train track where he was killed it is said to be known that the two 10 year olds were earlier watching a violent movie and carried out this crime as a reenactment of what they had watched
EBI-there is almost no evidence of classwork, homework or revision in this assessment. Q1 you didn't mention a strategy we learned in lesson.
these are some of the many points i could've included in my Q1
Strategies
Conglomerate ownership
Vertical integration
Horizontal integration
Diversification
Synergy
Benefits
Dominate media industries through sheer size and power (conglomerate ownership)
Maintain control and profit at every stage of chain of production (vertical int.)
Reduce costs and increase profit
Identify new audiences and revenue streams (horizontal int.)
Minimise risk of company losing money or going out of business
Synergy allows companies to maximise profit from a brand (e.g. Harry Potter) by branching
out into other platforms, merchandise or products.
Diversification means companies can embrace new technology and find new revenue
streams e.g. music industry and streaming
On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment?
i would say about 2-3
4) Look at your answer for Question 1. Did you manage to write about three different strategies and three different benefits? It's vital you read the question and follow it exactly.
No but i would now talk about how media conglomerates can manipulate the companies they already own help them continue to dominate the industries due to their size and power.
Another point i would make is that vertical integration would allow big media conglomerates to keep control and all profits at all stages of production as they own the companies below them and can exploit them for their own benefits.
My last point i would make is that these big media conglomerates could branch out to other social media platforms and even start offering merchandise or new products to increase their profits and keep control.
5) Look at your answer for Question 2. Did you follow the question guidance and write about both the BBC and commercial broadcasters? What could you have added to this answer to reach a higher mark?
I could add the fact that public service broadcasting maintains quality standards and audiences appreciate the consistency as they are able to find out information from the news throughout the day as these psb companies operate 24 hours daily and are free to watch TV remains at the heart of the country and the collective experience of television is vital to maintain in British society.
For
Public service broadcasting maintains quality standards and audiences appreciate the quality
and consistency of BBC, ITV and Channel 4. PSB channels still dominate audience ratings
even after digital fragmentation. TV remains at the heart of the country and the collective
experience of television is vital to maintain in British society.
It is regulated by Ofcom so therefore maintaining standards and providing audiences
somewhere to complain or raise objections to content.
Unique funding model for BBC and Channel 4 means channels don’t need to chase
audiences/high ratings and PSB remit means subjects are covered and people are
represented that otherwise may be ignored by commercial broadcasters.
In digital age, we are swamped by content providers – public service broadcasting gives us
institutions we can trust.
Channel 4 reinvests any profits back into programmes – this raises quality and benefits
audiences.
Public service broadcasting prevents the UK media industries being quite so cut-throat –
broadcasters can take risks safe in knowledge channel can’t go out of business. For channel
4, profitable programmes (e.g. reality TV) can fund loss-making programmes (e.g. C4 News).
Against
Public service broadcasting creates a market that commercial broadcasters can’t fairly
compete in – they are against channels that do not need to attract large ratings to survive.
Funding model is outdated in the digital age – licence fee of £147 a year for all BBC (and
some C4) content isn’t realistic. Young people are increasingly choosing to avoid paying the
licence fee so long-term future of funding model isn’t viable.
Younger audiences simply don’t watch live TV in the same way as older generations.
Streaming services such as Netflix and Amazon Prime will dominate TV market eventually –
public service broadcasting needs to update to find a place in that digital market.
Commercial broadcasters cannot compete to provide content such as news and current
affairs if audiences can get it free from public service broadcasters (e.g. BBC website). This
places commercial broadcasters (e.g. Sky News) at a huge disadvantage.
BBC and Channel 4 shouldn’t produce popular programmes such as Strictly Come Dancing as
this is unfair on commercial broadcasters struggling to survive in the digital age. Instead PSB
channels should focus on programming that isn’t profitable so therefore not produced by
commercial rivals.
6) Now look over your mark, teacher comments and the mark scheme for Question 3 - the 20 mark essay question on media effects theory. Write a new paragraph for this question based on the suggested theories/answers in the mark scheme. Make sure it is an extensive, detailed paragraph focused on the question and offering examples from the wider media.
Cultivation theory suggests that watching TV will, over a period of time, influence
the audience’s ideas and perceptions of everyday life. This is argued to be damaging
to audiences if content is inappropriate or violent. However, UK television is regulated by
Ofcom to protect audiences particularly young people from inappropriate content.
Gerbner’s cultivation theory suggested that heavy TV viewers developed ‘mean world
syndrome’ and saw society as far more dangerous than it actually is. This could be
considered a significant damaging effect. an example of this is the james bulger murder, when the two young boys kidnapped a child (james bulger) and led him to a train track where he was killed it is said to be known that the two 10 year olds were earlier watching a violent movie and carried out this crime as a reenactment of what they had watched
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